9 - CONSCIOUSNESS & DECISIONS



Given the EEBD as a model of the emotional basis of decisions, the next step is to integrate it into a working model of consciousness. Though the term "consciousness" is, perhaps, imprecise and ambiguous, virtually everyone will agree that consciousness is not "sleeping," a state which we typically experience at night. As a coarse definition, we know what consciousness is not. After that, definitions become varied and murky except most would also agree that consciousness has something to do with "thinking."

Strangely, even this may not be quite right. Though the sights and sounds of our consciousness change and flow, evidence points to the actual processing, the actual thinking, as being below consciousness. As G.A. Miller stated:

"Consciousness gives no clue as to where the answer comes from; the processes that produce it are unconscious. It is (the) result of thinking, not the process of thinking, that appears spontaneously in consciousness." (Miller, 1962, p. 56).
At first this may be difficult to appreciate, but the proof of consciousness being an elaborate, bio-technological fabrication can quickly be recognized. First, when talking to anyone, do you think about constructing your sentences with verbs and nouns? Or do they just "stream from consciousness?" Even if your speech is basically "canned" and habitual, plopping the nouns and verbs into appropriate places as well as putting the sentences together into coherent ideas takes some form of processing and organization. Are you "conscious" of these processes? Or do they "automatically" happen?

This new and unusual concept about something else going on "behind the scenes" is foreign and difficult to comprehend. Nevertheless, you can see it with your own eye. (That's right, one eye.) In Figure 11 below is a classic psychological test drawing attention to the underworkings of the mind:

Figure 11.

In the diagram, you will notice a tiny truck graphic to the left and a small graphic of a face to the right. Cover your left eye and focus your right eye on the truck. The little face should be visible in your peripheral vision off to the right. (If not, then your eye must be about a foot and a half from the screen!) Keep your right eye on the truck only and move your head inward toward the truck and then back out again. (Optionally, you can print this page and perform this test by moving the page toward and away from your eye.) At some point during the course of moving in and out, the graphic of a face should disappear and then reappear (roughly, around 15-20 inches from the image). Again, do not look directly at the face, just track it in your peripheral vision while your right eye focuses on the truck. The reason the graphic disappears and reappears is because the image falls on the area of your retina where the optic nerve is connected. At that connection spot, no light sensitive receptors exist. In other words, it cannot "see" or process light in that area, and it has become known as the "blind spot." Your mind, however, tries to compensate for the lack of information by "fudging" an image. If both eyes are open, each "eye" borrows information from the other to fill in both blind spots (one for each eye). If only one eye is open, the mind fills in the empty spot from surrounding information which, in the case above, is the grey background color.

As you observe this, recognize that it is obviously a process of your own brain and mind - the graphic disappearing and reappearing. As hard as you may try, this dazzling little trick is immune to any attempts to control it, thus, it is outside of conscious control. Nevertheless, it obviously supports part of your consciousness.

Another popular psychological parlor trick is the famous "after image". In the green, black, and orange image of Figure 12 below, stare at the tiny white dot in the middle of the image for about 30 seconds or a minute. When you finally look away, look immediately to the right into the white area. You should see a red, white, and blue "after image".

Figure 12.

Note how the after image moves as your eye moves. This image is obviously not part of the page. It is not some trick software flashing the red, white, and blue image. (If you wish, you can print this out in color on white paper and test this with a "hardcopy.") Again, something in the workings of the brain/mind creates the visual image and its colors in the mind. And this "something" is NOT a conscious process. It supports the conscious visual image, but the process itself is not conscious.

To add to this provocative display, it is well known that images are flipped upside-down on the back of the retina as they pass through the eye lens. For us to "see" an image of the outside world in its proper perspective, the image received by the eyes must be re-flipped by the brain. Clearly, consciousness is very complex with much happening "behind the scenes."

CONSCIOUSNESS & PLANNING

To better define consciousness requires a deeper exploration of how we use it. Sigmund Freud, one of the "ground-breakers" of psychology, has provided many insights into the workings of the human mind and consciousness. Highlighted by Frederick S. Perls, one of Freud's great assertions was about the purpose of thought: "Denken ist Probearbeit" or "Thinking is trial work." (Fagan and Shepard, 1970, p. 16). Effectively, it means that we think in order to plan our future, in order to prototype and model behavior prior to using it. Perls' encapsulated the idea with the term, "rehearsing." For Perls, we "rehearse" a sequence of behaviors in our minds before putting the behaviors into action. Consciousness and thought allows us to take the most expeditious course of action to exploit resources while avoiding dangers. If for no other reason, consciousness would be naturally selected for this ability to foresee and plan for possible hazards and gains.

Since we perform different types of planning with both "conscious level" processing and "below conscious level" processing (like the visual tricks shown above), thought must be deemed highly complex. Many of our plans are formed in words and sentences in our minds, yet we also create spatial (visual) plans. I recall mowing my lawn and thinking about how to show the separation of verbal and spatial planning. Words and sentences were linking up in my mind while simultaneously I was mowing tufts of grass around my patio and bushes. It suddenly dawned on me that the answer to my search was right before my eyes. The words and sentences in my mind had no relation to the grass I was mowing, yet the grass was being trimmed in a logical and effective manner. Obviously, I was doing it. Part of my mind was choosing the next area to cut and redirecting the lawn mower through eye-hand coordination. Meanwhile, the verbal portion of my mind was oblivious to the mowing and was off on a tangent with various verbal scenarios. It was clear to me that concurrent with my verbal planning, I was performing spatial planning. Specifically, I visually perused the ground about me deciding what parts needed mowing and which did not. With bushes and a patio to contend with, I had to ensure that I did not damage shrubs nor scrape mower blades on the patio cement. All of this "thinking" was happening without my use of words or sentences. I was simultaneously performing completely separate spatial and verbal planning, so my conscious mind must be capable of at least two different types of concurrent planning.

The above example may not strike home for everyone, but almost everyone who drives a vehicle has listened to music or someone talking during the drive. I seriously doubt that any chatter or music interrupts driving actions like "steering left" or "braking." Nevertheless, steering and braking are decisions, and they appear to be independent of our ability to converse and listen. Personally, when choosing a parking spot at a shopping center, I am alert to open spots and quickly react to open slots. By the time I could verbalize, "Oh, there's an open parking spot to the left," the spot would likely be gone, or I may have passed it. My decision to take an open space must be quick and without the slow interference of internal verbalization. Clearly, we can make visual decisions without verbal support.

GLOBAL WORKSPACE THEORY

From the above, it appears likely that consciousness and thought have multiple and complex facets. We have explored two senses being tied to planning (vision and hearing). In all likelihood, some planning ability may be tied to each of the five senses: seeing, hearing, tasting, smelling, and touching. For example, when eating food, do you consciously think or plan which side of your mouth you will chew your food? Perhaps only when you have a sore tooth, right? Have you found planning or conscious control to be instrumental in scratching an itch? Perhaps only if you cannot reach the itch such as when it is in the middle of your back. Most itching is handled without interfering with conversation (verbal processing) and observing (visual processing). Bernard J. Baars alludes to this complex and varied conscious behavior in his Global Workspace Theory:

"Global Workspace theory is based on the belief that, like cells of the human body, the detailed workings of the brain are widely distributed. ... To organize this vast distributed domain there is a network of neural patches that work together to display conscious events. Today the best candidates for these loci of conscious experience may be the sensory projection areas of the cortex, where the great neural radiations coming from the eyes, ears, and the body first reach the surface of the brain." (Baars, 1997, p. ix).
Perhaps the most stunning verification of a diverse consciousness comes from Antonio Damasio who has related various components of conscious thought to actual brain structures. He identified and named Proto-Self, Core Consciousness, Autobiographical Self, Extended Consciousness, and other major components of consciousness. From clinical research, he shows compelling evidence tying each of these components to specific brain structures. (Damasio, 1999, p. 234-276).

Baars separates the various components of consciousness into what he terms "workspaces." Each of the conscious workspaces can be thought of as akin to a "theater" - complete with actors, crew, and an audience. Baars attributes this metaphor to the works of many from as far back as Plato and Aristotle and to more recent adherents like Francis Crick whose "spotlight" analogy is a central concept for Baars' approach. Another similar, and perhaps more familiar description for a workspace, is the Gestalt idea of "figure and ground." Regardless of your preference of terms, the analogy entails a stage (theater model) or background field (Gestalt model) wherein the various parts are highlighted by our attention creating a "spotlight on the stage" or a "figure against the background." Baars has greatly researched and extended the theater analogy into his elaborate and compelling Global Workspace Theory.

NOTE: Though the theater analogy has many merits and benefits, Baars cautions against strict adherence to it: "We will not treat the theater metaphor as theory, ... we will use it just to simplify the evidence." (Baars, 1997, p. 54).

Thunderstorm, Truck, and Ice Cream Scenario

Many ideas have been presented thus far, but having a "true to life" example may be best to illustrate these preceding ideas. First, let's paint a scenario. It's summer, it's hot, and we're outside - we're sweating. Does a dish of cold ice cream or an ice cream cone sound good? Sounds good to me! This is not a "life and death" issue, of course, but ice cream seems very attractive right now.

Okay, let's figure out how to get some ice cream (remember, denken ist probearbeit). An ice cream store is across the street, but the street is rather busy with traffic - fast moving trucks and cars. Just to enliven the moment, a thunderstorm is approaching. Though standing out in the cool rain might be nice, being struck by lightning would NOT be nice!

With the "thunderstorm, truck, and ice cream" scenario, each factor would be processed in a separate workspace of the mind. The auditory workspace would respond to the thunder, the visual workspace would handle the truck, and the ice cream workspace (okay, some tactile or tasting workspace) would root for the ice cream. Within the visual workspace, the truck would be the "figure" part, or in the "spotlight." Even though other items would be in view - the street itself, buildings and trees, and maybe other people - all of these facets do not command our attention. They are "background" information, or the "props on stage." Though we could switch our attention to any of the background props and actors, attention would be difficult to hold on anything but the truck which is a "commanding performer," looming large and fast.

The stage is now set with activities in multiple workspaces. But behind the scenes are the stage crew helping the conscious storyline along. Baars refers to these as "contextual operators" (effectively, "stagehands"):

"... contextual operators ... set the background against which brightly lit actors play their roles. " (Baars, 1997, p. 45).
These "stagehands" are the ones selecting nouns and verbs to pepper our speech. They were instrumental in the processing of the "truck and disappearing face" trick as well as the "red, white, and blue" false images. Whether it be flipping upside down images from the retinas, or suppressing background noise, or any of a number of support functions, the stagehands of the mind are ever-present and ever-active during our conscious state.

WORKSPACES & VALUES

To add emotional "values" to the ice cream, traffic, and thunder of our budding scenario, the EEBD must be integrated with the workspace processing. ("Values," again, would be what Antonio Damasio calls "somatic markers" and Victor Johnston calls "hedonic tone.") The auditory workspace may focus on the thunder, but without a value (positive or negative), the thunder would have no meaning. However, if any thought of being struck by lightning is considered rather unpleasant, then a negative value must accompany the thought of thunder. In Baars' theater analogy, this negative value would be the "cheers or boos and hisses" from the "audience" of the mind. Being struck by lightning should have a strongly aversive (negative) value and would take control of the auditory workspace. It would fall under the "spotlight."

Additionally, due to the aversiveness of being struck by lightning, with a strong chance of being killed, some avoidance plan (or reaction) should occur. One might expect this to be "run and hide." Meanwhile, the visual workspace might be focused upon an on-coming truck. The visual workspace may react with "don't run in front of the truck". Of course, the workspace for internal sensations is still wanting ice cream, but it would be overpowered by the much more potent "run and hide" value or the "don't run in front of the truck" value. With these active values in the workspaces, the strongest value should force the decision, according to the EEBD, by sheer energy potential and, thus, rule behavior. "Run across the street" would be blocked by "avoid getting run over by a truck." All other "run and hide" plans would compete unopposed. The "yummy, ice-cream" value would be a faint echo in the maelstrom. As a result, the nearest protection from a storm, as long as it is not across the street, would likely carry the decision. If no place with cover is available, then waiting for the truck to pass and then dashing across the street into the ice cream store might be the most powerful plan.

Hopefully, the above scenario will be familiar to all who have tried to cross a street in a thunderstorm but waited for traffic to pass or hid in a nearby store doorway until the storm passed. Significantly, this scenario was a conditional plan, too, in that full execution might require waiting upon an event (the truck passing). Even more important, the plan incorporates the processing results of two or more workspaces - the seeing (visual) and hearing (auditory) workspaces at least. If the hearing workspace took control without regard to the visual workspace, the person might run in front of the on-coming truck and, perhaps, be killed. From this, we may deduce that some coordinating part of the brain exists wherein the processing of all workspaces can be tapped and engineered into a coordinated plan of action. This function is likely what Baars refers to as the "Director." The director responds to the emotional values competing in the workspaces and directs which ideas are to be thrust into the spotlight, and which ones are to be driven offstage:

"Different goals may try to become conscious in a dynamic game of king of the hill ... The spotlight selects the most important events on stage, which are then distributed to an audience consisting of all the unconscious routines and knowledge sources ... The prioritizing function indicates that sources that are more important will come to the conscious bright spot onstage more easily and more often, thereby allowing increased access to the audience and to contextual operators behind the scenes." (Baars, 1997, p. 47, 162).

The "contextual operators" also nicely relate to Antonio Damasio's "second-order neural patterns." These second order structures "... introduce the image resulting from the neural pattern in the overall flow of images we call thought ..." (Damasio, 1999, p. 177).

All of these phenomena underscore the presence of some underlying processes supporting and creating our conscious visual experience. It is these supporting processes that are among Baars' contextual operators - the stagehands. Though pictures change on the visual screen of our conscious minds, evidence points to the actual processing, the actual thinking, as being below consciousness. Again, as G.A. Miller stated:

"Consciousness gives no clue as to where the answer comes from; the processes that produce it are unconscious. It is (the) result of thinking, not the process of thinking, that appears spontaneously in consciousness." (Miller, 1962, p. 56).

HABITS & BEHAVIORAL OPTIMIZATION

Baars' "contextual operators" seem to have an additional function as well. Through consciousness, we observe, learn, and act. Yet, once learned "consciously," many mental activities seem to fall outside of conscious control. Even so, we can still choose to enact these skills. We also choose when to stop them. We typically call these "skills" or "habits."

Let me take you into the mind of a musician for a moment in order to further reveal these semi-conscious processes. Years ago I learned to play the guitar, and I particularly enjoyed "finger-picking" and "flat-picking." Both styles involved fast finger movements plucking individual strings of the guitar, and any sequence of plucked strings was called either a "lick" or a "riff." As I got better and started "trading licks" with other pickers, a familiar scenario repeated itself. Someone would pick a tune, and I would ask to see it performed slowly so that I could watch the "fretting" (finger placement along the guitar neck) and copy the technique. Somewhere during the slowed version, the picker would get lost and not know what note to pick next. Usually, he would exclaim, "Just a moment - let me play it up to speed." The picker would then pick the tune at a brisk tempo and carefully watch his fingers to see what he did. He would then restart his slowed version and explain his riff. I have seen this happen on numerous occasions with banjo pickers, mandolin players, and guitarists. In fact, I have experienced it myself quite a few times, so I know what is happening to them. At those times, I literally watch my picking in order to relearn "consciously" what "my fingers know." Believe me, it is quite eerie to watch my fingers perform and be just as much a spectator as those around me.

My ability to pick the guitar somehow had been stored outside of my conscious control. This would be expected if conscious thought was too cumbersome. Having learned picking by arduously locating frets and meticulously placing individual fingers on the, I can attest to how cumbersome the process would be if I continued to rely on all of my conscious workspaces to play the guitar. Fortunately, the brain tries to optimize frequently used sequences of behaviors. Once optimized, behaviors appear to be, at least in part, "subconscious." We sometimes refer to such optimized behavior as "habit."

How about truly great musicians or sports stars? While performing, do these standouts think verbally to direct their arms and legs, hands and fingers? How about yourself, if you type in your work, do you verbally guide your fingers to each key before striking it? When you write your name, though you may pronounce it in your mind, do you verbalize all of the loops and lines you draw for each letter? In other words, do you have to remind yourself to "make a small loop for an 'e'" or to "cross the 't'" or to "capitalize the first letter"? Hopefully, no. These actions have been repeated so often that they are deeply ingrained and virtually automatic. They are fast, easy, and efficient habits.

The survival advantages of optimized skills (habits) are obvious. A newborn animal such as an antelope or a duck cannot maneuver well just after birth. Only after growing and practicing does the animal become adept at running or flying. Part of becoming adept is becoming quick to enact survival behaviors. Optimized behavior - skills and habits - improves quickness and the likelihood of survival. As such, it must be naturally selected.

RISK ANALYSIS & DECISION MAKING

The human mind is capable of multiple semi-independent functions. We can plan, observe, act, and learn. The mind also has depth with some behaviors coming from below consciousness. Habits may be a transitional state between consciousness and subconsciousness, or they may be fully across the line of separation. Other behaviors lie even deeper and are far removed from conscious control such as the processes which compensate for the retinal blind spot.

Since most decisions are not "life and death situations," the strength of feelings associated with them are usually not strong. Even critical factors such as breathing air, if access to it is unimpeded, then it will not raise great emotion. As a result, most decisions are seemingly "no-brainers," and feelings associated with them are frequently imperceptible. We tend to live life mostly at "cruising speed," and the emotional "thunder" rolls only when two or more strong values are pitted against each other - perhaps during a family dispute or when a fire or flood endangers a home. When you experience these situations, the higher the risk, the higher the emotive response. Smaller risks and challenges hold no such emotion. Finding a hole in your sock is rarely associated with great anguish. Choosing whether or not to eat a salad is, typically, devoid of great emotional strength.

Even so, if you do not believe you have any emotion regarding a decision, ask yourself two questions. First, did you expend any resources (time, effort, or money) to do or achieve something? Second, was your action challenged (impeded or obstructed) by some person or anything else? If you are not "goal" directed (trying to do or achieve something), or if you easily achieve your goal without interference or obstruction, then little emotive energy is mounted, and little emotion is generated. A good example is reaching for a pencil. If it is handy and nothing obstructs your reaching for it, you do it without any apparent emotion (or change in emotion).

Frequently, decisions are not as easy as reaching for a pencil. Much more difficult may be deciding to take a new job in a distant part of the country. A new job may offer more money (a good feeling). It may also be in a beautiful location (another good feeling). On the down side, it likely requires a tedious move (packing and boxing). Worse, from the viewpoint of a homeowner, the old home may not sell (a bad feeling). Children will need to find new friends and their placement in school may be disrupted (more bad feelings). In this scenario, we have two "good" things and three "bad" things. Many of us call these "pros" and "cons." It is these bad things or "cons" which pose risk to us and only after "weighing" these in our minds against the positive factors can we eventually come up with a decision. If the "pros" are greater than the "cons," we will seek the positives despite the risks. If the "cons" are stronger, then we will avoid the risks and, thereby, sacrifice the potential gains. This is the essence of risk analysis in our decision process.

If we ascribe some numbers to the above example and plot it on the Want Line and Action Curve, "more money" would sit on the positive half of the Want Line and, perhaps, have an Action Curve limit of "51." Let's also place the "new location" in the upper half with a weighted limit of "23." For the negative values, the change in schools might be "-37," and not selling your house might be "-48" on the Action Curve. Tedious packin will be a "-10." Though "more money" has the highest weight of all of the values, the two positive values combine with only a weight of "74" while the three negative values combine with a significantly larger "95" weight. For the decision "to move or not," all values must be weighed together. Selling a house, disrupting schooling, getting more money, packing, and moving to a new location will all occur and must be packaged together. The decision would not be made on one or two factors alone. Looking at the "packaged deal," the combined negative values (95) have a greater weight and should overpower the combined positive ones (74). Since the negative values invigorate avoidance behaviors, the new job would be "avoided," and the decision would be to "not take the new job." However, if the new company guarantees the sale of the home, then the "48" power from the "con" side will be matched by an equal "quarantee" on the "pro" side, and the positives will prevail - "122" to "95." With this change in factors, the decision will be to take the new job. Of course, changing the "weighting" of any values could change the decision. Should the children become incredibly upset, the "-37" for a school change might drop to "-100" and completely alter the picture and the decision.

Let's go for another example - a real unemotional one. When dressing in the morning, does it matter whether you put on a pair of shorts before putting on a T-shirt? Probably not. Do you care one way or the other? Again, probably not. However, when wearing a T-shirt and shorts, you inevitably choose to put one on before the other, and a decision HAS been made. Emotive Energy declares that efficiency is naturally selected, and any behavior which is efficient will be empowered a little more in a competition. Since we seek efficiency, it must carry a positive weight. If, at the time of your decision, "put on shorts" and "put on shirt" are of equal value (weight), then the more efficient one would gain a slight boost and carry the decision. Of course, other factors, such as habit, could sway the decision as well. Even happenstance could sway the decision such as putting on the first one found. Searching for anything takes thought and energy, so the value of both "put on shirt" and "put on shorts" includes an overhead cost of "search for it." Once an item is found, it no longer is burdened by the "search" cost and should overpower the other apparel item. Of course, "color coordinating" and dressing regimen may also influence what is worn first, but regardless of the factor(s), the resultant influence is a change in the positive or negative weights competing in a decision. Ever so slight as it may be, some factor creates a difference in value between the shirt and shorts and drives the selection of behavior.

It is through our ability to combine and weigh "pros and cons" that we are able to make complex decisions. By virtue of the net positive or negative weight of all values included in a decision, we either seek or avoid a situation. Factors without a value, without an emotional weight are ignored. We either seek a salad, avoid it or ignore it. We either seek a pencil, avoid it, or ignore it. We either seek a new job, avoid it, or ignore it. We either seek to put on shorts first, avoid them, or ignore them and seek something else instead. This method of comparison, which is essentially neural competitions, is the basis of all thoughts. Rarely do we face "unbundled" choices in life. Each one has "pluses and minuses," "pros and cons," "good things and bad things." It is by bundling all advantages and disadvantages in a decision that we come up with a composite "hedonic tone" or "somatic marker" which is either positive, negative, or neutral. When we have multiple alternatives, such as the "new job" (our earlier example) with no guarantee of the present home versus the "new job" with a company guarantee of home sale, we are now deciding between two bundled alternatives. As expressed above, if no guarantee is included, the new job is avoided. If a guarantee is included, the new job is sought. When a decision must be made between multiple alternatives, we compare one bundled choice against another, and the bundled choice of highest composite value will overpower its competitors to take control of behavior.

As an aside, some may attribute higher intelligence to the ability to handle complex decisions with many dependecies. However, I believe this may be an ill-formed conclusion. Time is always an important factor in a decision, and thinking (especially complex thinking) is a time-intensive endeavor. The ability to deal with complexity, though certainly of some measure of intelligence, may be more reflective of a lifestyle. For instance, social dynamics are fast and fluid where little time is available for analysis and planning. To use a methodical decision-tree approach for choosing a "snappy comeback" remark during a conversation is hopeless. However, someone intent upon being popular may use a "trial and error" approach to create a reactive style which is adept at creating witty remarks. As successes increase, the style is honed and reinforced until it becomes an effective tool within social settings. Such an individual will, thus, become socially adept and "socially intelligent" without using a complex decision-tree approach. (Albeit, the underlying subconscious behaviors may incorporate a complex decision-tree structure which is optimized for speed and exists below conscious control.) Imbued with such social intelligence, an individual may excel in social endeavors like sales while doing poorly in methodical areas like "rocket science." Meanwhile, a rocket scientist may do well in methodical intelligence but do poorly in sales. Consequently, the ability to deal with complex decision trees should not be the sole criterion of intelligence. The ability to react quickly and adroitly to fluid and fast moving situations should also be acknowledged as a display of intelligence. Both social and methodical intelligence are successful within our environment, and neither should be deemed better than the other. Each has strengths and weaknesses, and a strong society should foster the growth of both.

REALITY EMPOWERMENT

Let's add one more qualifier before we go on. At times, even though we make a decision, something or someone prevents us from enacting it immediately. For instance, you may decide to buy a new home, but until your present home sells, you may not be able to afford a new one. In the "truck, thunder, ice cream" scenario, waiting for the truck to pass was required before crossing the street. Frequently, reality prevents us from enacting decisions until a certain situation exists. Until that circumstance comes into being, we are "reality inhibited." Until food is found, eating is reality inhibited. Until a snorkler rises to the surface of the ocean, breathing is reality inhibited. Once the prerequisite circumstance occurs, the behavior becomes "reality enabled" and can proceed. I term this "reality empowerment," and it is much akin to Sigmund Freud's "reality principle" which stipulates that we must satisfy "... demands realistically, yielding to and accounting for the demands of reality." (Buskist and Gerbing, 1990, p. 507).

DECISIONS AS SURVIVAL OF THE "BEST FIT"

If we must wait for the right opportunity to enact behavior, then I suggest that a behavior must "fit" the circumstances before it is enacted. Additionally, if the most powerful of competing behaviors will overtake competitors to drive behavior, then it must also be the most "fit" in terms of "physical strength." Therefore, for an outward behavior to take place, it must logically fit the environmental circumstances, and it must be more physically fit than its competitors. In other words, using Herbert Spencer's terminology, the design of the decision process is "survival of the fittest." That which best fits the environment and is more powerful than its competitors, survives and exerts its influence upon the world. No matter how you describe a decision, whether based upon "gut feel," hunch, weighing advantages and disadvantages, following tradition or habit, or letting others choose for you, each can fall within this "survival of the fittest" explanation. Thus, decisions can be simple gut reactions or bundled decision-tree structures with overall gut reactions. But for any alternative to translate into behavior, it must be stronger than other alternatives, and it must fit the circumstances of the environment.







Copyright 2010 by J. Keeran - All Rights Reserved